Leading Seller Kraft Foods Strives for Sustainability
Kraft Foods is one of the most recognizable brands around the globe. With over 127,000 employees in some 170 countries, the company had a revenue of $49.2 million in 2010 with their leading sales category being confectionery goods, earning 28% of their net revenue. North American operations are only 49% of the company’s business, meaning that the majority of their activity is in Europe and other developing markets.
The corporation is making large strides toward being environmentally friendly, too. In fact, 36 of their plants, including 12 in North America, actually have a zero waste-to-landfill status. That means nothing is thrown out to cause harm to the planet.
Others are making tremendous progress in the effort. In the United States, California’s Waste Reduction Awards Program recently honored Kraft’s two Fresno plants as well as their San Leandro operation for reducing waste to landfill by approximately 26 percent since 2009. 100 tons of food waste like corn skins were recycled and diverted for use as animal
feed.
Kraft Foods include a variety of familiar and popular brands, including Kool-Aid, Capri Sun, Tang, Nilla, Cadbury, Maxwell House, Planters, Premium, Wheat Thins, Velvetta, Jell-O, Dentyne, and General Foods.
Snack foods comprise over half of their offerings, and 11 of their brands, including Oscar Mayer, Nabisco, and Philadelphia, earn over a million dollars every year. Clearly, the world loves Kraft Food products.
The company provides a website where they offer cooking tips and suggestions, recipes, and a community message board. Followers can sign up for a newsletter, RSS feed, mobile recipes, and an iFoods app.
Consumers love to make smart choices, especially from a business like Kraft that is working so hard on global sustainability. Quality products, a concern for the environment, and good pricing make Kraft Foods one of the best in the world.


